How I Set Up Facebook/Meta Ads for High ROAS (Full Walkthrough)

Here’s a full breakdown of how I set up my Facebook ads to actually get results.

ROAS is everything - so in this video, I’ll show you how I structure campaigns to give them the best shot at being profitable.

You’ll see how I:
~ Set up targeting properly
~ Split by gender and age to match creatives
~ Use dynamic creatives the right way
~ And the placements I always turn off

I’ve also included a live screen share where I go into Ads Manager and show you how I set it all up in real-time - no fluff.

If your ads aren’t performing or you’re spending money without seeing a return, this should help a lot.

Drop a comment if you want me to cover scaling, budgets, or creatives next.

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I'm Shad - founder of multiple product brands built through lean importing, AI systems, and smart digital marketing. I travel, build real businesses, and share everything here to help you skip the guesswork.

???? Based in New Zealand, filming content in China, Bali, and beyond.
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