How I Make the Phone Ring with Facebook Ads (At Scale) | Contact.io Conference

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I had the chance to speak at Contact.io, one of the top conferences for performance marketing and pay-per-call.

In this talk, I break down how my team spends $500K–$1M per month on Facebook ads in the legal space, and the exact strategies we use to stay profitable:

- Why creative is the #1 driver of results
- How I use AI tools to build landers & scale creatives
- The balance between filtering for quality vs. volume
- My go-to Facebook campaign structure for 2025

If you’re in media buying, lead gen, or affiliate marketing, this will give you a clear playbook for scaling no matter what vertical you may be in.

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Timestamps:
0:00 - Intro & Session Setup
1:14 - What You’ll Learn Today
3:05 - My Background & How I Got Started
4:53 - CPA vs. LTV: The Metric That Really Matters
6:16 - Lessons Learned Entering Lead Gen
8:52 - The Three Pillars of Scaling Ads
9:39 - Our Process for Finding Creative Ideas
15:50 - Balancing Cost per Call vs. Quality
25:40 - The Perfect Facebook Campaign Structure in 2025
27:42 - Scaling Strategies That Work
28:26 - Final Thoughts