How Generative AI Is Redefining E-Commerce Storytelling | #BoFLive

Generative AI has the potential to transform all corners of the e-commerce value chain, from optimising product discovery, chat functions and search to creating product backdrops, brand campaigns or content displays.

Join us on Thursday, November 6 at 16:00 GMT / 11:00 EST for our next #BoFLIVE. In this session, BoF’s content strategy senior associate, Annabel Bolton, along with Zalando’s VP of content solutions, Matthias Haase, founder and CEO of Chief Digital Agency, Jenna Flateman Posner, and retail tech expert and founder of Looks.ai, Jessica Couch, will explore how online retailers can embed this technology to optimise the customer path to purchase and spark consumer inspiration.

The conversation will draw inspiration from a recent BoF white paper, The Future of E-Commerce, Powered by Generative AI, published in partnership with Zalando.

This #BoFLIVE is brought to you in partnership with Zalando and is open to all — simply register below to secure your spot.

BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com