How Flipkart Is Beating Amazon In India ? | Flipkart Marketing Secrets ? | Business Case Study

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Video Introduction:
Flipkart is one of the most successful Indian startups in the Indian startup ecosystem. Flipkart was started by Sachin Bansal and Binny Bansal in 2007 after they quit their high-paying jobs in Amazon. In the very beginning
Sachin and Binny both used to deliver orders by themselves until they formed E-kart logistics which is now the largest logistics company in India. Flipkart currently owns a 38.39% market share of the Indian E-commerce market through which it is currently dominating Amazon in the E-commerce business war in India. Flipkart is currently offering Flipkart plus memberships which provides an extensive exclusive service to all the subscribers giving them a boost to buy from Flipkart instead of Amazon. This video is a complete business case study that describes how Flipkart is defeating Amazon in the E-commerce Business war in India and how it further plans to disrupt the market with its value proposition bringing the company into a profitable state. This video is a complete business case study on Flipkart discussing various business strategies used by Flipkart
in order to dominate the Indian E-commerce Market.
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Title Contents:
00:00 - Introduction To Flipkart Business Case Study
00:57 - How Things Started To Change For Flipkart?
01:40 - How Flipkart is Beating Amazon?
02:26 - 1st Business Strategy of Flipkart
03:25 - 2nd Business Strategy of Flipkart
03:50 - 3rd Business Strategy of Flipkart
05:44 - 4th Business Strategy of Flipkart
06:27 - 5th Business Strategy of Flipkart
06:48 - Business Lessons From Flipkart Business Case Study
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