How Facebook Pixel Works And Why You Need It -- [Dropshipping Beginners]

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Facebook Ad Mistakes You're Probably Making [For Beginners]
https://www.youtube.com/watch?v=mKWJV0RJnBs


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Facebook Pixel tracks the activity of all users who click on your ad on Facebook and visit your site. It registers events such as viewing content, using the search bar, adding products to the shopping cart or a wishlist, completing the checkout process, or registering for an account. As a result, Facebook Pixel will show you a number of metrics.

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0:01 Why you need Facebook Pixel
0:16 What is Facebook Pixel
1:11 What you gain from Facebook Pixel
2:01 How to install Facebook Pixel
2:52 Retargeting with Facebook Pixel

With the data it provides, one can adjust marketing strategies, optimize target audiences, and see the results of advertising efforts. It registers the conversions (purchases, registrations and clicking on the ad). It also shows you which devices people used when they interacted with your ad or website.With the Pixel, you can optimize your ads for specific actions such as sales, page views, add-to-carts, etc. Collecting this data allows you to build custom audiences by excluding those who show no interest in the ad. Furthermore, the Pixel lets you create lookalike audiences based on the information about previous conversions. This way, one can substantially expand his or her initial target audience.
Lastly, Facebook Pixel can measure your return on ad spend (ROAS) and analyze your sales funnel.
If you want to promote your business on Facebook and Instagram with real insights (and not just blindly pay and run ads), make sure to install Facebook Pixel.