How Ecommerce Is Recharging India’s Economy and Jobs | Govindraj Ethiraj | The Core Report

In this Core Reports Weekend Edition, Govindraj Ethiraj dives into how digital commerce is reshaping consumption, employment, investment and exports in India. With over 250 million online shoppers today and a projected 425 million by 2027, ecommerce is no longer a side story, it is a growth engine waiting to be unlocked.

Our guest is R. Chandrashekhar, Chairperson, Centre for the Digital Future (CDF). He shares fresh insights from a new report on the economic impact of ecommerce and what it will take to scale it.

Key themes we explore:
• Can ecommerce boost consumption when spending is slowing?
• Why India is at just 8% online retail while China is at 27% and the US at 22%
• The $200 billion export opportunity by 2030
• How ecommerce supports 14 million digital workers, including gig jobs
• Why every traditional retail job replaced creates 2.5 new jobs in ecommerce
• The role of GST reform in lowering costs and improving access
• Can digital platforms revive private investment and infrastructure?
• What’s blocking rural ecommerce adoption?
• How policy clarity can attract both domestic and foreign capital
• What needs fixing in regulation, FDI rules and compliance
• Digital markets, credit access, logistics and cold chains
• Why participation data and labour market insights matter now

This episode is packed with actionable insights for anyone tracking:
• India’s digital economy
• Retail and manufacturing growth
• Tech, logistics and payments
• Policy and investment trends
• Jobs, gig work and MSME exports
• GST reform and Digital India goals

If you follow business news, tech policy, capital flows or the future of jobs in India, this conversation will give you clarity and context.

Stay till the end for sharp takes on what must change to unlock investment, create employment at scale and make ecommerce a true national growth lever.

Watch, share and tell us your view — is ecommerce India’s next economic multiplier?

#EcommerceIndia #DigitalEconomy #JobsGrowth #MakeInIndia #IndiaGrowth

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