How E-commerce is Doing in Africa

Watch the video to find out how e-commerce is doing in Africa.

By 2025, African ecommerce will generate $46.1 billion in revenue while employing 3 million people through 264 e-commerce startups.
Online retail in Africa has grown rapidly in recent years, and this trend is expected to continue. This growth is fueled by several factors. Africa has the youngest and second largest population in the world. As a result, there's a huge digital audience.

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Survey54 helps companies around the world understand African consumers by leveraging mobile-first AI tech to give data-driven businesses a competitive edge.

With our proven quantitative and qualitative market research strategy, we help carry out product testing, target low-income earners, carry out valuable marketing campaigns, understand consumer behavior, preferences. As an Elite market research leader in Africa, we also help companies track every aspect of consumer behaviour using our Shopper Tracker, eCommerce Tracker, Occasion Tracker and Audience Measurement & Ad Intelligence/Commercial Monitoring


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