How Can Brands Make It Big On TikTok Shop? | Ft. @JohnGhiorso_

Welcome to another insightful episode of the Digital Shelf Insider Podcast. In this episode, host Shreshta speaks with John Ghiorso, Co-Founder and CEO of VantaFive, about the rise of TikTok Shop and what brands need to know to win in the social commerce era.

John breaks down why TikTok Shop is finally making social commerce work in the US, how it compares to Amazon’s early growth, and why it's no longer just about impulse buys. From CPG to premium brands, he explains how adoption is accelerating and how brands need to rethink their strategies for this all-in-one commerce platform.

The conversation dives into common mistakes brands make when entering TikTok Shop, the importance of creators over influencers, and why consistency and content testing matter more than going viral. John also shares actionable advice on building teams, leveraging creators, and how legacy brands and challenger brands alike can succeed if they take the platform seriously.

What you’ll learn:

✅ Why TikTok Shop is finally working in the US
✅ The difference between creators and influencers and why it matters
✅ How to build a consistent TikTok Shop strategy that scales
✅ Common traps brands fall into when launching on TikTok
✅ What legacy and challenger brands need to do differently (or not)

If you're in e-commerce, marketing, or brand strategy, this episode offers a clear, grounded perspective on TikTok’s growing role in retail and how to make it work for your brand.

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????Shreshta Joy (Host): https://www.linkedin.com/in/shreshta-joy/

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