Ignored by Amazon & Flipkart… cracked by two IITians! ????
In 2015, Vidit Aatrey & Sanjeev Barnwal spotted a shocking truth — 85% of India’s retail was unorganised & unbranded, and big e-commerce players were chasing only branded goods in Tier-1 cities.
Their solution? Meesho — a platform that gave small-town suppliers & resellers the power to sell online via WhatsApp & Facebook, with 0% commission and unbeatable prices.
Today, Meesho serves 187M+ users and has become one of the toughest competitors to Amazon & Flipkart.
In this video you’ll learn:
The ignored market Meesho tapped into
How the 0% commission model changed the game
Why ads are more effective in an unbranded marketplace
Meesho’s scale — 187M+ users, 400K+ sellers, 16M entrepreneurs
???? For anyone interested in startups, e-commerce, and Indian business disruption stories.
#meesho #businesscasestudy #indianstartups #amazonvsflipkart #ecommerce #startupstory #socialcommerce #DeepPockets #tier2 #retail #disruption #unboxingindianbrands
In 2015, Vidit Aatrey & Sanjeev Barnwal spotted a shocking truth — 85% of India’s retail was unorganised & unbranded, and big e-commerce players were chasing only branded goods in Tier-1 cities.
Their solution? Meesho — a platform that gave small-town suppliers & resellers the power to sell online via WhatsApp & Facebook, with 0% commission and unbeatable prices.
Today, Meesho serves 187M+ users and has become one of the toughest competitors to Amazon & Flipkart.
In this video you’ll learn:
The ignored market Meesho tapped into
How the 0% commission model changed the game
Why ads are more effective in an unbranded marketplace
Meesho’s scale — 187M+ users, 400K+ sellers, 16M entrepreneurs
???? For anyone interested in startups, e-commerce, and Indian business disruption stories.
#meesho #businesscasestudy #indianstartups #amazonvsflipkart #ecommerce #startupstory #socialcommerce #DeepPockets #tier2 #retail #disruption #unboxingindianbrands
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