Welcome to the Ecom Scaling Show, brought to you by Free To Grow CFO and Aplo Group! Join hosts Jon Blair (Founder, Free to Grow CFO) and Dylan Byers (Co-founder, Aplo Group) as we dive into the crucial—yet often missing—link between marketing and finance in DTC e-commerce.
In Episode 15, Jon and Dylan explore a critical and often under-discussed moment in the brand journey: the DTC turnaround.
When your targets are far from your actual performance, when cash is tight, and when growth has stalled—should you pivot, double down, or walk away? This episode is packed with hard truths and practical frameworks around brand revival, team evaluation, and the real levers that move the needle.
This is essential listening for operators, founders, and marketers facing pressure to fix what’s broken, or decide if it’s time to fold.
Free To Grow CFO: https://freetogrowcfo.com/
Aplo Group: https://www.aplogroup.com/
Jon Blair on Linkedin: https://www.linkedin.com/in/jonathon-albert-blair/
Dylan Byers on Linkedin: https://www.linkedin.com/in/dylan-byers-046010149/
#ecommerce #dtc #finance #agency #podcast #shopify #ads #scalingyourbrand
In Episode 15, Jon and Dylan explore a critical and often under-discussed moment in the brand journey: the DTC turnaround.
When your targets are far from your actual performance, when cash is tight, and when growth has stalled—should you pivot, double down, or walk away? This episode is packed with hard truths and practical frameworks around brand revival, team evaluation, and the real levers that move the needle.
This is essential listening for operators, founders, and marketers facing pressure to fix what’s broken, or decide if it’s time to fold.
Free To Grow CFO: https://freetogrowcfo.com/
Aplo Group: https://www.aplogroup.com/
Jon Blair on Linkedin: https://www.linkedin.com/in/jonathon-albert-blair/
Dylan Byers on Linkedin: https://www.linkedin.com/in/dylan-byers-046010149/
#ecommerce #dtc #finance #agency #podcast #shopify #ads #scalingyourbrand
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