Here's how eCommerce tricks you to spend more

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1. “Only 1 in stock”
There’s a reason why you’ll never see “we have more than enough in stock” on an ecommerce product page.

It doesn’t motivate a potential buyer to take action.

Most merchants on Amazon know that if you enter an inventory of less than 20 items, the product page will show potential customers the number of items remaining.

Inventories are kept artificially low to take advantage of this trick.

2. “Limited Time Remaining”

Introducing a deadline into the purchasing decision equation is a powerful tool for getting those potential buyers who are on the fence to buy.

This is a popular tactic used by deal sites and private sales sites. Groupon.com is famous for their limited time deals.

3. “Order today and you’ll have the item by Saturday”

This is a clever one. You’re browsing a product page and considering if what you’re looking at is the solution to your problem, when you see the message, “Order today and you’ll have the item by Saturday.”

4. “You save 34%!”

Why does it seem like everything is on sale all the time?

Because both online and offline retailers know how powerful the psychological effect of loss aversion can be.

The most common way that ecommerce companies take advantage of this is by displaying the original price next to the discounted price, while pointing out the savings.

5. Express Checkout

All I have to do is click that one button and I’m done?

This ecommerce trick removes the cost of time and thought typically associated with the order process. I like it because:
1. I don’t have to dig out my credit card and squint at the nearly-rubbed-away CCV numbers
2. I don’t have to look at upsells
3. I don’t have to type
4. I don’t have to think
‘1-Click’ ordering by Amazon is an example of this abandonment-reducing technique.

Source: crazyegg