Helium 10 Buzz - Helium 10 Buzz - New Sponsored Discount for Amazon, New Tool Features, & More!

We're back with the 14th episode of the Helium 10 Weekly Buzz with Helium 10's Brand Evangelist Lem Turner!

Every week, we go live at 10 am PST to get you familiar with breaking news in the Amazon and E-commerce space, interview someone you need to hear from, and provide a training tip for the week.
In this episode, we talked about:

00:00 - Amazon will be offering discounts to sellers who opt to purchase shipping labels through their Portal. For sellers who do Fulfilled By Merchant, they can now take advantage of these discounts if they utilize shipping through Amazon.
https://sellercentral.amazon.com/gp/headlines.html?ref=nswg_scgw_GMR9SF5JBZ94AMU8_en_US_0[…]unicationDeliveryId=297314ea-e19b-42ad-8523-c467a9a83e39
00:00 - A lawsuit has been filed against two large companies, AppSally & Rebatest for enabling fake reviews on Amazon's marketplace. Amazon is taking further action with this based on the ranking and review manipulation that has been occurring on Amazon as of late.
https://www.cnbc.com/2022/02/22/amazon-sues-alleged-fake-reviews-brokers-appsally-rebatest.html
00:00 - New beta tool has been released at Amazon called the Search Catalog Performance. It tracks metrics such as impressions, click-through rates, add-to-carts and conversion rates. Be sure to check out our link below to check if you're able to take advantage of this beta feature!
https://sellercentral.amazon.com/brand-analytics/dashboard/brand-catalog-performance

We also interviewed one of Helium 10's Elite Members, Gina Perez, about her Amazon journey. We dive into how she got started, words of advice, as well as her goals and dreams for the future!
Helium 10's Brand Evangelist, Lem Turner, closes out the episode by getting into the new Product Ratings Tracker feature within Follow Up's dashboard! This tool can be incredibly useful in tracking your products' progress in obtaining reviews as well as ensuring that you are maintaining a healthy review rate based on your emails. Be sure to check it out!

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