He Built a $20M Moving Company With No Truck!! HOW?!

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From wrestling matches to moving masses: this is how Aaron Steed built a $20M moving empire from nothing but an idea. At 17, living in a broken home with empty pockets, Aaron realized traditional jobs would never fuel his dreams. Armed with $9.99 worth of business cards and a team of fellow wrestlers, he launched what would become one of the most successful moving and storage companies in the region.

His wildest business decision? Letting customers name their own price. While most called it crazy, this "pay what you think we're worth" model became the foundation of Meathead Movers' success. Even after getting paid just $20 for a grueling three-day moving job, Aaron stuck to his guns – and his gamble paid off spectacularly.

Today, Meathead Movers operates six thriving locations and has revolutionized the industry with a mission that goes beyond profit. They've become heroes in their community, offering free moving services to domestic violence survivors and proving that doing good is good business.

In this episode, Aaron reveals the gritty details of scaling from a high school side hustle to a $20M operation, his unconventional marketing strategies that crushed the competition, and how genuine care for customers and employees built an unstoppable brand in the moving industry.

Resources:

???? FREE masterclass on building a profitable hauling business - https://links.upflip.com/moving-and-junk-removal-blueprint-yt

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???? Check out Aaron’s business - https://www.meatheadmovers.com/

Timestamps:
00:00 - Start
00:48 - Welcome to the MeatHead HQ!
01:11 - A biz born from student athletes
01:35 - Scale of operations
02:10 - Deal that changed everything
02:44 - “We’re a bunch of meatheads!”
03:20 - Creativity pays off
04:22 - The path is unconventional
05:08 - Sealing the very first deal
05:46 - Priority expense was… magnets?!
06:26 - Where bookings come from
06:47 - Breaking down numbers
07:09 - Standing out from the competition
07:35 - “Encouraged” turnover
08:39 - Finding the A-players
08:55 - Not just a campaign, but a connection
09:35 - Job value and completion time
09:53 - Services with the best ROI
11:29 - A whopping 90% close ratio
11:59 - Decision to add more services
12:31 - People pay to store wine??
13:07 - The real key to scaling
13:52 - War against sharks
14:57 - Commercial vs. Residential
15:28 - Power of reciprocity
16:03 - Fan blitz
17:53 - Keeping standards sky-high
18:45 - A job made for athletes
19:55 - An underutilized superpower
20:59 - No fear in competition
21:59 - Humanity is the mission
23:09 - Work on your business, not in it!
23:56 - Book recommendations
25:09 - Experts aren’t the only solution
25:57 - Addressing negative feedback
26:37 - Monthly ad spent
27:09 - Think like a 5-star hotel
27:52 - Scaling plans
28:46 - Better slow than unprepared
29:33 - Choice to stick with one
30:41 - In trouble with the government
32:14 - Packing for accuracy
32:57 - What training and accountability can do
33:30 - Build a business around solutions
34:38 - The core of the MeatHead
35:16 - Weathering economic storms
36:02 - It’s all in the head!
36:26 - Outro

#moving #movers #movingandstorage