Grow Your Business With Growth Driven Advertising On Amazon

Growth driven advertising is a phrase we often hear but what exactly is it? How can it help your business? And more importantly, how do you get started? Ryan Flannagan joins Matt in this episode to show us how to use growth driven advertising on Amazon to grow our businesses.

Ryan Flannagan is the CEO at Nuanced Media. He has spent more than 15 years in eCommerce, multichannel digital marketing, and third party marketing places. He's worked with hundreds of companies to establish best practices, focusing on the 20% that produces 80% of the revenue, the Pareto principle.

Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.

Timestamps:

[08:57] What is growth driven advertising on Amazon and what does it mean for entrepreneurs and businesses.
[10:22] The Pareto Principle and how it applies to Amazon.
[16:19] How Nuanced Media use several different software suites to test, review, launch, build out, including keyword tracking, t help businesses achieve growth driven advertising on Amazon.
[26:42] Why sometimes some products just don't seem to sell on Amazon.
[38:39] Instagram and Amazon

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.