Google vs Amazon - Which converts better? FREE call with expert

In this short video I explain why Amazon converts 10 to 25 times more than Google.

Click here to setup a FREE 10 minute call to explore if you want to discuss Amazon ads / Amazon seller business with an expert: https://calendly.com/8fba-in/free-call-to-discuss-amazon-business

Click here to setup three PAID 20 minute calls (each) to discuss how you can scale-up Amazon ads / Amazon seller business: https://rzp.io/l/rQoCAC90ta

Slide 1
Google and Ads are almost synonyms. Everybody spends on Google and its Display, Youtube products.
Google Ads is a great product. But NOT for ecommerce.
In this short video I explain how Amazon Ads are so much better than Google.
I also offer a FREE call with an Amazon expert at the end of this video.

Slide 2
Google generates almost $200 billion of ad sales.
Google ads come on text, video and display.
Most people use Google Analytics or equivalent software to track conversions.
Conversions are typically website sales, app installs or phone calls and leads.

Slide 3
Lot of research is available on Google conversions.
I have 10+ years of experience of spending on Google Ads.
10% is the maximum conversion for leads or phone calls.
Funnels try to explain drop-offs. But even the best websites can’t convert more than 10% of Google Ad clicks.

Slide 4
I have personally spent crores of rupees for Ecommerce conversions. This is for my employer and my agency clients.
Lot of publicly available data is also there.
Google Ads convert only at around 1% or so. Best optimized ecommerce websites convert at around 1.5% to 2%

Slide 5
I started selling on Amazon in early 2020.
The first thing that shocked me was the conversion rate. It was a minimum of 20%...and sometimes at around 80%.
The high conversion rate at Amazon continues to amaze me – both my conversion rate and those that my agency clients have.
Lot of data is also published on Amazon ACOS and Amazon unit session %age.
Unit session %age for those who are knew is Amazon speak for conversions of sessions. If you have optimized your products and ads, this can go to even 70%

Slide 6
1% conversion of Google vs 25% conversion of Amazon.
There is just NO comparison.
For Ecommerce, Amazon is WAY WAY ahead!

Slide 7
Why does Amazon convert so much better?
The answer lies in the AIDA theory of marketing.
AIDA stands for awareness, interest, desire and action.
Most Google users are at awareness and interest level. They drop-off at every stage.
Most Amazon users are already at action level. They come and just buy!

Slide 8
So What?
As an Amazon seller you just need to do 3 things. Source good products. Do a good job on listings + reviews. And do good Amazon PPC ads.
That’s it!
Amazon conversions will do the rest of the job for you.

Slide 9
It is therefore simple to grow your Amazon business
You will need PPC to push the initial sales along with listing optimization.
50% or more of your initial orders will happen via Paid PPC.
You need PPC to get you a good sales rank!
Then Amazon’s 25% Conversion will do its magic for you

Slide 10
Who am I to give you advice? My name is Anantha
I am an Amazon seller. I did more than a few crores of sales in 2020
I started during COVID and grew fast.
During lockdown I spent a lot of money on Amazon courses. They were mostly not useful.
I learnt a lot building this business. My 2021 resolution is to help 100 Amazon sellers with what I have learnt.

Slide 11
How can I help you in 2021? The online earning opportunity at Amazon is large! There are crores of rupees of sales to be made.
But it is NOT easy. And the courses are not very useful!
I offer to help in 2 ways. If you want to try out your online ideas, setup a 10 minute FREE call with me. Link for the same is down below.
I also offer a paid 60 minute call spread over 3 sessions. I can also share Amazon courses and Amazon FBA secrets that are relevant to you.
I have no courses to sell.

These 60 minutes are the BEST 60 minutes you will spend on your Amazon business.