Google Shopping Product Listing Ads With Semrush PLA Research | Semrush Tutorial Course 2024 | #20

In this video, I will show you how to use Semrush PLA Research to find the best Google Shopping Product Listing Ads for your e-commerce business. Semrush PLA Research is a powerful tool that allows you to analyze the performance of your competitors’ Google Shopping campaigns and discover their target keywords, ad positions, product prices, and more.

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TABLE OF CONTENTS:
00:00 Introduction
00:50 How to Use PLA Research
01:51 PLA Competitors
02:38 PLA Copies
03:07 Conclusion

You will learn how to:

Access the PLA Research tool and enter your competitor’s domain
Explore the PLA Positions report and see how your competitor’s ads are ranking in SERPs
Compare the PLA Copies report and see how your competitor’s ads are written and designed
Identify the PLA Competitors report and see who else is bidding on the same keywords as your competitor
Use the insights from the PLA Research tool to improve your own Google Shopping ads and increase your sales
By the end of this video, you will have a better understanding of how to use Semrush PLA Research to spy on your competitors’ Google Shopping strategies and optimize your own product listing ads. If you want to try Semrush PLA Research for yourself, you can sign up for a free trial using the link in the description below.

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