GOOGLE ADS VS. FB ADS FOR ECOM

If you treat Google Ads and Facebook Ads the exact same way, you are going to run into BIG problems. The platforms work in very different ways and understanding those differences will make or break the performance of your e-commerce ads????

If Google Ads isn't working for your eCom store like Facebook Ads does, it's probably because you're trusting it the same way.
Here’s the truth. Facebook has one of the best algorithms in the game.
You give it the right creatives, and it finds the buyers. Simple as that. Once you hit that winning combo, it will scale fast with minimal input.
Google does not work like that.
Google is not driven by creatives first. Yes, you can run visuals, text, and video, but the success of your campaign lives and dies by how it’s built.

It’s about structure, targeting logic, and budget control, not just “let the algorithm figure it out.”
This is where most brands go wrong. They assume Google will optimize itself the way Meta does but Google needs direction. It needs clarity. It needs you to tell it exactly where the money should go.
If you let Google make too many decisions, your budget gets scattered and performance tanks.
So if you want Google Ads to work, treat it like what it is, a strategy-first platform.
Take the wheel, control your spend, and build with logic from day one.
Need help building a structure that actually scales? I’m happy to walk you through how we do it across top-performing eCom accounts.