Google Ads Seasonality Adjustments

Google Ads seasonality adjustments can help advertisers inform their Smart Bidding of possible changes in conversion rates. It is important to understand that this isn't a manual bid adjustment. Seasonality adjustments are only available for campaigns using automated bidding. If you know your industry sees major increases or decreases in conversion rates during certain times of the year, you can proactively inform Google Ads of these expected changes. This video will show you where to find seasonality adjustments in Google Ads and how easy they are to set up, remove, or edit.

0:34 - Where to Find Seasonality Adjustments in Google Ads
1:26 - When to Use Seasonality Adjustments
2:08 - How to Create a Seasonality Adjustment
3:09 - Choosing Your Campaign Scope
4:38 - Setting Your Conversion Rate Adjustment
6:47 - Managing Seasonality Adjustments
6:59 - Adjusting Settings for Device Categories

#googleseasonalityadjustments #googleads #ppc #paidsearch
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Joe Martinez and Michelle Morgan work for Clix Marketing

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