Google Ads For Ecommerce - Google Ads Performance Max Campaigns Best Practices

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Would you like to know what really works for eCommerce? What types of Google Ads campaigns should you create for eCommerce? Then this is a video that you should not miss.

What types of campaigns we should create for eCommerce in the advent of performance max? Well, Performance Max does everything it does search, display, video, shopping, Gmail everything so what we also do is run other campaigns, brand campaigns, DSA campaigns, search campaigns and i personally believe that all these signals help Performance Max even though their ROI or ROAS may not be high on these other campaigns.

It is kind of like a game of football. The striker scores the goal and gets the credit for the goal. Does that mean you don't play with the other ten players? Just have the striker and he will just keep on scoring the goals, not at all. You need those ten players to pass the ball to the striker or to that player who will score the goal. It's a team effort and Performance Max is working like this at the moment.

I personally believe that it does take a huge amount of signals from all the other campaigns to help it optimize it speed it up a bit more and you got to remember Pmax is very new I mean going back 10, 12 years when the iPhone one came out and we were all like blown away wow this is amazing it can't get better than this but looking back it didn't do much at all so I think in the next two, three years is going to be really exciting I pretty much believe that the keywords will be taken away and it will all be audience-based marketing. Which is good in a way because Google all this headache of negative keywords and match types and all that is going to go away.

And then we can focus more on the creatives. Because right now we need to do video ads, display ads and so on especially with you a lot of testing and retesting. So if that headache it goes away the keyword I won't be one be frustrated about it as long as the campaigns keep on performing and I know it will. The algorithm is getting better and better by the day.

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