Global eCommerce Trends with Jordan Berke: What Aussie Brands Need to Know

In this episode of Australia Post Business Talks, we go global. Gary Starr, EGM of Parcel, Post and eCommerce Services, sits down with Jordan Berke, CEO of TOMORROW and former head of Walmart’s digital-first transformation in China, to unpack the global forces reshaping the future of eCommerce.

With deep insight from one of the world’s most competitive retail landscapes, Jordan shares the key strategies international brands are using to stay ahead - and how Australian businesses can apply them in a rapidly evolving local market.

This conversation explores:

-The rise of marketplace dominance and how brands can differentiate
-Localisation done right: examples of global retailers adapting to regional markets
-The growth of content-driven commerce and the TikTok effect
-The role of data in building loyalty through personalisation and subscriptions
-How shipping expectations like free and same-day delivery are impacting growth
-Emerging innovations in recommerce and AI-powered shopping experiences
-What Australian retailers can learn from global shopping festivals

If you want to stay competitive on a global stage, this episode offers powerful insights into what’s working now - and what’s coming next.

Want to hear more Business Talks?
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Spotify | https://open.spotify.com/show/0TwdxX7p7L0gFVNMNG9MO3
Apple Music | https://podcasts.apple.com/us/podcast/australia-post-mobile/id1516406032?i=1000509392851

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Jordan Berke | Founder & CEO TOMRROW
LinkedIn | https://www.linkedin.com/in/jordan-berke-tomorrow/
TOMORROW | https://www.linkedin.com/company/tomorrowetc/

Host: Gary Starr | EGM Parcel, Post & eCommerce Services, Australia Post
LinkedIn | https://www.linkedin.com/in/garystarr1/