Get Hooked on Building Great Products with Nir Eyal

Recently we chatted with Nir Eyal, best-selling author of Hooked and Indistractible, about creating habit-forming products and behavioural design. In a closed-door session for public officers, organised in collaboration with EDB Singapore and Design Singapore Council, Nir shared his thoughts on a range of topics, from how governments can utilise design principles for good to the differences between getting users "hooked" through habit formation and addiction. Tune in to hear the entire chat with Nir or skip to the sections below.

???? Chapters
00:30 - Introduction
01:33 - Understanding the "Hooked" model in product design
08:55 - Applying the "Hooked" model in the Singapore context
12:15 - How governments can create habit-forming products
23:37 - Q&A: How habit-forming products can create positive social impact
29:40 - Q&A: Tech wish list for Singapore Government
33:01 - Q&A: How does a good "Hooked" model apply to groups and teams
39:09 - Q&A: How does culture affect product design
41:50 - Q&A: How to decide what is a good or bad product
43:18 - Q&A: Are human beings rational enough to use habit-forming products
51:23 - Q&A: How to encourage governments to take risks in product design and innovation
54:31 - Q&A: How do external factors like COVID-19 pandemic affect different types of habit formation
58:43 - Q&A: Are there internal factors that affect different types of habit formation
01:08:13 - Q&A: How to do time-boxing effectively in a fast-paced work environment
01:11:04 - Q&A: How to be "Indistractible" at the workplace and in teams

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