From Views to Sales - Using Social Media Video to Drive Amazon Revenue with Justin Willhite

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com

In this episode, we’re joined by Justin from Commquest, a video production expert and the Global Senior Influencer Marketing Manager at Twitch. With over a decade of experience in content creation and e-commerce marketing, Justin shares how brands can use video and social media to boost revenue, increase Amazon visibility, and improve overall brand awareness.

This discussion covers everything Amazon sellers need to know about creating video content that works specifically for Amazon PPC campaigns, product listings, and cross-platform strategies. Justin explains how shoppers interact with Amazon videos, why most drop off within the first few seconds, and how brands can hold viewer attention with the right visuals, overlays, and messaging.

The conversation dives into performance metrics from Sponsored Brands video campaigns and how to increase video view-through rates. Amazon ads are muted by default, and Justin explains how to design video hooks that rely on visual storytelling, not sound. He highlights the importance of the first frame, the first line of on-screen text, and how to avoid generic claims that don’t resonate with shoppers.

We also look at how to repurpose content across platforms like TikTok, Instagram Reels, YouTube Shorts, Facebook Reels, and Pinterest. Justin emphasizes that modern brands must be everywhere. Each platform attracts different demographics, and if you're not distributing content across all channels, you're missing out on customer touchpoints that directly influence purchasing behavior on Amazon.

For brands and agencies struggling with content creation, time management, or quality, Justin explains how Commquest helps by handling the full content lifecycle. From shooting and editing high-quality product and lifestyle videos to platform-specific formatting, captioning, and scheduling, his team removes the operational bottlenecks that stop most brands from maintaining consistent content output.

He also introduces the concept of content abandonment – the common mistake brands make by creating a video and only using it once. Justin outlines how sellers can reuse and modify existing video assets to extend shelf life, build engagement over time, and support long-term visibility on Amazon and social channels. The goal is to create scalable, repeatable systems that feed both organic and paid growth strategies.

This episode is packed with insights for Amazon sellers, DTC brands, and agencies looking to improve their Amazon video performance, enhance listing optimization, and create video content that actually converts. Whether you're a solo founder, part of a small team, or managing multiple clients, Justin's practical approach to scalable content creation can help increase your visibility across Amazon and beyond.

Contents:
0:00 – Introduction and topic overview
0:36 – Justin’s background and professional journey
2:23 – Starting with Amazon affiliate program and video content
3:26 – Amazon PPC video engagement challenges
4:42 – The science behind optimizing video hooks and overlay text
7:02 – Testing approaches for effective visual hooks
9:13 – Avoiding superficial selling; Relatability in content
10:44 – Length and conversion: should videos be shorter?
12:02 – Multi-platform strategy: Instagram, TikTok, Facebook, YouTube, Pinterest, X
16:36 – Common hurdles: cost, time, skill, and burnout
20:29 – Algorithm-driven platforms and visibility lottery
22:09 – Content abandonment and repurposing strategies
25:28 – Service offering and collaboration details
26:24 – Contact info for consulting and audits

For personalized assistance with your Amazon Advertising strategy, visit https://amazoniappc.com
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