From Subscription Box to Netflix with John Roman of Battlbox | Ecomm Marketing with the Pitbulls

In this episode of Ecommerce Marketing with the Pitbulls, John Roman takes us through the captivating growth story of BattlBox, a brand that's carved its niche in the e-commerce world with its unique outdoor and adventure gear subscription boxes. Launched in 2015, BattlBox has faced its share of challenges, adapting to changing economic climates, and evolving consumer behaviors.

???? **Key Highlights:**

- The inception of BattlBox and the golden era of e-commerce in 2015.
- The dual pillars driving BattlBox's decisions: the power of content and the value of community.
- Venturing into media production: risks, rewards, and the monumental Netflix TV show.
- Expert tips for small CPG brands: customer acquisition, content strategy, and the rise of micro-influencers.
- The significance of video editing in portraying brand authenticity.
- The dynamics of organic vs. paid content: finding the right balance.
- Building robust communities: the potential of Facebook groups and the challenges of membership communities.
- A candid look at the e-commerce landscape: the wins, the losses, and the unsung challenges.

John's insights, backed by BattlBox's trajectory, offer a treasure trove of knowledge for budding e-commerce brands and veterans alike. Dive in to uncover strategies, learn from real-world experiences, and gear up for your brand's next phase of growth.

Find John & Battlbox!
BattlBox’s Links:
Website: https://www.battlbox.com/
Instagram: https://www.instagram.com/battlbox/
Facebook: https://www.facebook.com/battlbox1/
TikTok: https://www.tiktok.com/@battlbox
YouTube: https://www.youtube.com/c/battlbox

John’s Links:
Blog: https://onlinequeso.com/
Instagram: https://www.instagram.com/johnnyromes/
LinkedIn: https://www.linkedin.com/in/john-roman/
YouTube: https://www.youtube.com/@JohnMRoman
TikTok: https://www.tiktok.com/@johnmroman