From Here to There: Moksha Fitzgibbons on entertainment, commerce, and access

Moksha Fitzgibbons, President at Complex, the leading digital media brand for Gen Z and millennials who are passion about music, style, art, culture, joins us on #FromHereToThere. In this episode, we discuss the evolution of digital platforms. He says today's success isn't just about eyeballs—it's about creating a three-legged stool of entertainment, e-commerce, and experiences that truly serves your audience.

#MarketingMentorship #CareerDevelopment #DigitalMarketing

Listen to the full episode here: https://share.transistor.fm/s/b86b4232

Full transcript:
It used to be, you would generate audience to basically serve ads, right? Well, now we're very much in the business of generating audience and super serving that audience. But now we can give them products that they highly desire to purchase on the e-commerce side, we can give them access to ticketing, to purchase there, to go to our experiences, and we can work with marketers to serve great ad creative that connects with them within the platform. So it's, you know, it's kind of a, it's very good signal also, as we sort of invest into this business, that we can develop these types of projects that garner, you know, massive amounts of consumer interest and adoption and really transform a platform that was once solely about entertainment into one that is also about commerce and ticketing. So it sort of, you know, solidifies that, that three legged stool analogy.