From Craftly to Shiprocket: Cracking the Code for India's E-commerce | Young Turks Reloaded | N18S

What do you do when DIY doesn’t work, subscriptions fail, and India's small sellers need more than just a platform?

On Young Turks Reloaded, the founders of Shiprocket break down how their pivot from Craftly led them to a bold new hypothesis: India needed a shipping gateway — not another marketplace.

???? Built for the long tail of Indian SMBs
???? Mobile-first, wallet-enabled, demand-ready
???? Not quite logistics, not just SaaS — uniquely Shiprocket

They didn't just build a product — they built a category. And now? Startups abroad are pitching themselves as the Shiprocket of their country.

????An insight into what it takes to find product-market fit — and redefine an entire ecosystem.
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