From Corporate Accountant to Location-Free E-Commerce Dad

What if building an e-commerce brand wasn’t about chasing unicorn growth—but about creating real income and real flexibility? Andrew didn’t raise venture money or build a massive catalog. He started with a single product, hit painful plateaus, nearly ran out of inventory, and still built a six-figure lifestyle business that supports his family.

This e-commerce success story follows Andrew’s journey from a finance background to founding Bevvo, a portable blender brand built around one simple idea. You’ll hear how he validated demand without ads, why influencer gifting worked before paid media, how inventory gaps nearly stalled the business, and what changed when repeat customers started buying again. It’s an honest look at e-commerce growth that isn’t linear—and doesn’t need to be.

Key Takeaways
- Why one authentic influencer post led to the very first sale
- How Gen 2 product launches unlocked repeat buyers and momentum
- The hidden danger of inventory gaps and supplier changes
- Why paid ads became the most reliable scaling lever over time
- How redefining “success” changed the way Andrew built the business

Resources / Links
Bevvo: https://mybevvo.com
Andrew on LinkedIn: inkedin.com/in/andrewdulgar/

Chapters:
0:00 – The idea behind a one-product lifestyle business
0:27 – From a finance career to first product discovery
1:43 – Validating demand without trying to start a company
3:17 – The first sale and influencer snowball effect
5:01 – Why Amazon wasn’t the first move
6:00 – The real breakthrough: Gen 2 and repeat buyers
7:35 – Revenue swings, inventory gaps, and rebuilding
9:03 – When big competitors enter the market
10:14 – Shifting to a long-term brand mindset
10:49 – Family, flexibility, and lifestyle impact
11:41 – Advice for founders still in the thick of it

If this story resonated, subscribe for more honest founder journeys—and share your own path in the comments.

Check out more episodes on this YouTube channel or at:
https://howiscaled.com/