First Impressions are KEY!

Full Episode with Margaret Yang: https://www.youtube.com/watch?v=USQ6ekLxhXQ

Connect with Experiment Zone:
Experiment Zone Website https://experimentzone.com/
Experiment Zone Resources https://linktr.ee/experimentzone

Connect with Margaret and MY Advisory:
Website https://www.margaretyangadvisory.com/
LinkedIn https://www.linkedin.com/company/margaret-yang-advisory/

In this episode, AJ sits down with Margaret Yang from MY Advisory to discuss her extensive experience in e-commerce product strategy. Margaret explains her approach to understanding customer needs, curating product assortments, and optimizing online user experiences. They explore how to effectively communicate a product's value through merchandising and conversion rate optimization, providing listeners with practical tips and insights into these critical areas. AJ and Margaret also touch on how to balance product assortment and the importance of early alignment in product and marketing strategies.

Margaret shares her thoughts on the vital role of product imagery and the complexities of catering to different customer segments, including novices, experts, and gift-givers. The episode offers valuable advice for e-commerce store owners, emphasizing the need for clear communication and a customer-centric approach. Margaret underscores the importance of understanding your target consumer and ensuring all team members are aligned with these core principles. Listeners are encouraged to start planning their holiday merchandising strategies now to maximize their success during the busy holiday season.