Firestarters Ep. 2: Lindsay Pattison, Chief Client Officer, WPP

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In this episode, Neil Perkin, moderator of Google Firestarters, talks to Lindsay Pattison, Chief Client Officer, WPP about her key insights into how marketing practice and the role of agencies is changing, her predictions on the future of the industry and the critical lessons from her career. Lindsay talks about how the old delineation of agencies is less meaningful now, how the job is more about creating the brief rather than answering it, and about the need for 'anti-fragility' in a rapidly changing world.