Fashion’s New Paths-To-Purchase | #BoFLIVE

From social commerce and in-app transactions, live streaming channels and store associate video links, to voice commerce and biometrics like facial recognition — consumers' paths to purchase have been revolutionised by technology and transformed by Covid-19.

Using global payments data to plot how consumers are spending, and sharing insights on the shifts in consumer sentiment that is driving that behaviour, we identify which of the emerging paths to purchase are likely to add significant value to the fashion industry in the future.

Maria Prados, VP of Global Retail e-Commerce at Worldpay; Shanu Walpita, Fashion Communication and Innovation Lecturer at the London College of Fashion; in conversation with Robin Mellery- Pratt

This BoF LIVE event is brought to you in partnership with Worldpay from FIS. With Worldpay's omnichannel platform, you can turn customer transactions into smarter connected experiences that fashion shoppers will love, no matter how or where they buy. Let's reinvent smarter, visit FISglobal.com.

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Look out for more #BoFLIVE events coming soon, bringing you the insight and intelligence you need to navigate these unprecedented times.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com