Facebook announced that Facebook Shops and Instagram Checkout, their in-app e-commerce experiences, will be expanding to all U.S. businesses and creators. In addition, all selling fees will be waived for retailers through the end of the year. Retailers can manage their shops for both apps through a single online store called "Shops". Retailers can chat with and assist customers through an integration with Instagram Direct and Facebook Messenger. Finally, Facebook announced the launch of live shoppable videos on both apps.
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