Facebook Pixel Setup | How to Setup Facebook Pixel Via Google Tag Manager | Freelancerlab

In this full tutorial, we walk you through Facebook Pixel Setup | How to Setup Facebook Pixel Via Google Tag Manager — a complete guide to help you implement Facebook tracking on your website the right way using GTM.

If you're running Meta Ads (Facebook & Instagram), tracking conversions and events accurately is key. Facebook Pixel helps you measure results, retarget visitors, and optimize ads effectively. Using Google Tag Manager makes setup easier, cleaner, and code-free.

What You’ll Learn in This Video:

- What is Facebook Pixel and how it works
- Benefits of using Facebook Pixel for ad campaigns
- How to create a Facebook Pixel in Meta Events Manager
- How to install Facebook Pixel via Google Tag Manager
- Step-by-step setup using GTM tags, triggers, and variables
- How to test the installation with Facebook Pixel Helper
- How to set up standard events like PageView, ViewContent, AddToCart, and Purchase
- Understanding custom events and custom conversions
- How to avoid duplicate tracking
- Tips for using Facebook Pixel with e-commerce websites

Why Use Google Tag Manager for Pixel Setup?

- No need to touch your website code
- Easier to manage all tracking in one place
- Reusable and scalable setup for future campaigns
- Compatible with multiple platforms and pixels
- Fast deployment and cleaner site code

Who Should Watch This Video?

- E-commerce business owners running Meta Ads
- Digital marketers managing multiple ad accounts
- Freelancers or agencies tracking conversions
- Beginners learning Facebook tracking
- Developers supporting marketing teams

Why Facebook Pixel Matters:

The Pixel helps you track user activity on your website, such as product views, add to cart, purchases, leads, and more. This data allows you to:

- Retarget website visitors on Facebook and Instagram
- Create custom audiences and lookalike audiences
- Measure the effectiveness of your ad campaigns
- Optimize ad delivery for better results
- Report conversions accurately in Meta Ads Manager

Standard Events You Can Track:

- PageView
- ViewContent
- AddToCart
- InitiateCheckout
- Purchase
- Lead
- CompleteRegistration

Bonus Tips:

- Use Facebook Pixel Helper to verify if your pixel is firing correctly
- Set up multiple events using GTM triggers and variables
- Add value, currency, and other parameters for e-commerce tracking
- Combine Pixel with Facebook Conversion API for better accuracy
- Track funnel steps for smarter retargeting

About Freelancerlab

Freelancerlab is the best digital marketing course provider in Sylhet. Since 2017, we’ve successfully trained over 40 batches of students in advanced tracking, paid advertising, and performance marketing.

We specialize in:

- Facebook Pixel & Conversion API setup
- Google Tag Manager & GA4 integrations
- Meta Ads & Google Ads campaigns
- E-commerce tracking & analytics
- Custom solutions for Shopify, WordPress, and more

Contact & Address:

Phone/WhatsApp: +8801718102432
10th floor, West World Shopping City, Zindabazar, Sylhet

Important Links:

Website: https://freelancerlabbd.com
Contact: https://freelancerlabbd.com/contact/
Digital Marketing Course: https://freelancerlabbd.com/digital-marketing-course-in-sylhet/
Facebook: https://www.facebook.com/FreelancerLabBD

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Our YouTube channel offers daily videos on:

- Facebook Pixel & Conversion API
- Google Tag Manager & GA4
- Facebook & Google Ads strategies
- Shopify, WordPress & WooCommerce tracking
- Real-world data-driven marketing solutions

If this video helped you, give it a thumbs up, leave a comment with your questions, and don’t forget to subscribe. Turn on the bell icon for daily tracking and advertising tutorials from Freelancerlab!