Facebook Marketing Campaign Structure Walkthrough/How To Promote and Create Ideas.

If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way to get the word out about your business. But, like the tree that falls in the empty forest, having a Facebook business page is only as good as the number of people who see it. So, how do you get more people to see your page?

We know it can be difficult to get your Facebook page noticed, to get page likes, and to increase the organic reach of your Facebook posts. Here are some ways to promote your business’s Facebook page for free so that you can expand your reach and get more customers from Facebook.

1. Build a base audience of friends and family on Facebook
Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” your business page. Inviting friends and family to like your page is advantageous because it sets you up with a digital footprint on Facebook, and it provides you with a valuable test audience.

Invite your friends to like your business page by navigating to your page, clicking the three dots next to “Share,” and clicking “Invite Friends.” Type in your friends’ names, and click “Send Invite.”

Promote Facebook Business Page For Free

Use your initial Facebook audience to:

See what types of posts attract the most engagement – do people engage more with photos/videos or insider tips?
Crowdsource ideas and suggestions for your business – ask people what they want to know and see.
Generate word-of-mouth marketing through your networks – ask people to share and invite others to like your page.
Promoting a business page on Facebook that doesn’t have much life or engagement isn’t going to do much to help your business. Focus on building a quality audience first. The natural activity that fills up your page from that quality audience will then serve to promote your page.

2. Offer promotions and Facebook contests
Another way to promote your Facebook page is to offer something consumers would want in the form of an offer or Facebook contest or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes.”

Promotional offers and Facebook contests include:

Offering customer discounts for “shares” and “likes.”
Holding a name drawing for products or services from your business – keep a record of new followers and pick a winner.
Host an event (and create the event on Facebook) that your fans would want to share and bring friends to – get the word out about a new product, a cooking demonstration, or a tasting event – these can be virtual right now to accommodate social distancing.
Here’s an example of a shopping center holding a free (virtual) concert they’ll be streaming on Facebook and Instagram for their audience. This encourages Facebook fans and followers to invite their friends to join in on the fun!

promote your facebook page for free - events

3. Provide interesting and helpful content on Facebook
Social media pages are for being social. Chances are that you’re not going to make $1 million selling products on Facebook — Facebook isn’t about selling; it’s about connecting with your audience. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content.

Relevant content to share on Facebook includes:

Timely tips and tricks: Decorating ideas or pictures for upcoming holidays, seasonal industry information.
News and events: Provide information about upcoming industry events or business events.
Interviews: Interview a customer or an important person in your niche and post a video.
Behind the scenes: Show behind the scenes videos or pictures of your business or events.
This vet shares helpful information for pet owners, including this post warning cat owners about the dangers of heatstroke during the summer.


The higher the quality of your content, the more likely it is to get noticed and shared. When your followers share your content on Facebook, your business page is getting promoted for free. For more posting tips, check out Social Post Ideas to Engage Your Audience.

4. Share promotional updates to your Facebook business page
Did you know that you can actually promote your Facebook business page by promoting your products and services? If you want to keep customers up to date on your offerings through Facebook, you’ll be posting regularly, showing your audience that you want to keep them in the know, and attracting customers to your business — all of which serve to promote your Facebook page (and business) for free.

Here are some ways to engage in this Facebook page promotion strategy:

Share updates on your most popular products.
Promote new products, seasonal specials, and offers and deals you’re running.
Post about extended or adjusted store hours.
Let customers know when a product is back in stock.