Facebook Advertising Basics for E - commerce Companies with Jamie Stenton

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass "Beginners Guide to Meta Ads for E-commerce."

In this episode, Jamie dives into the intricacies of Facebook advertising for e-commerce businesses, from setting up essential elements like the Facebook pixel and conversion API to sophisticated strategies for optimizing ad performance. Andy and Jamie explore the competitive landscape of Facebook advertising, discuss the importance of Google Analytics in tracking your campaign results, and unravel different attribution models used by Facebook and Google.

Jamie also shares his approach to audience targeting, the significance of data accumulation, and practical tips for scaling ad campaigns effectively while managing budgets. They even touch upon some personal insights from Jamie's unexpected career shift and his emphasis on learning from others' mistakes.

So, if you want to accelerate your sales and profits through online marketing, stay tuned—you won’t want to miss this! Don't forget to leave a review and check out Jamie's masterclass for more in-depth knowledge. Let's get started!