Facebook Ads Tutorial for Beginners (2025) | Step-by-Step Meta Ads Setup

If you're brand new to Meta Ads (Facebook and Instagram), this tutorial will walk you through everything you need to know to get started and succeed.

We'll show you how to:
- Set up your Business Manager and Ads Manager correctly
- Install your Meta Pixel and Conversion API
- Create and optimise campaigns based on your goals
- Avoid common beginner mistakes
- Use naming conventions and track performance like a pro

By the end of this video, you’ll understand the key building blocks for running effective Meta Ads, from the first click to campaign scaling.

???? Want more detail on any part of this tutorial? Check the linked videos below for step-by-step walkthroughs.

???? Chapters

00:00 - Intro: Who this guide is for
00:40 - What You Need to Get Started
01:04 - Setting Up Business Manager
01:42 - Creating Your Ad Account
02:13 - Linking Facebook & Instagram Pages
02:39 - Why Organic Posts Still Matter
03:17 - Setting Up Meta Tracking
04:12 - Why Tracking Is Crucial
04:31 - Creating & Installing the Pixel
05:26 - Conversion API Setup
06:30 - Auto-Tracking Events
07:13 - Custom Events & Pixel Setup Tool
07:59 - Setting Up Your First Campaign
08:25 - Choosing the Right Campaign Type
09:02 - Understanding Campaign Objectives
09:26 - Optimisation Explained
10:05 - Sales Campaign Walkthrough
10:51 - Choosing Conversion Events
11:23 - Value vs Volume of Conversions
12:30 - Naming Conventions for Campaigns
13:18 - Catalog Ads & Video Reference
13:53 - Campaign vs Ad Set Budget
14:47 - Setting Up Conversion Location
15:04 - Cost Per Result Goal
16:10 - Audience Targeting Tips
17:04 - Placement Settings for Beginners
17:50 - Naming Your Ads Effectively
18:22 - Choosing Ad Formats (Image, Video, Carousel)
18:53 - Avoiding Ad Fatigue (6 Creative Rules)
19:10 - Adding URL Parameters (Video Link)
19:39 - Importance of Strong Creative
20:17 - Perfect Ad Copy Structure (Video Link)
21:24 - Understanding the Learning Phase
22:03 - Setting CTA Buttons
22:22 - Managing Campaign Performance
22:40 - Learning Limited: What It Means
23:43 - Reading Your Campaign Results
24:22 - When to Rebuild a Campaign
25:29 - Final Tips on Scaling and Frequency
26:07 - Wrap-Up & Where to Go Next

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