Facebook Ads Aren’t for Sales (This Works Better)
Facebook ads suck at closing cold leads.
But they’re killer at something most businesses never use them for: testing offers.
In this video, I break down why you should stop trying to sell with Facebook ads—and start using them to uncover what your market actually wants. Because when you find an offer that hits, everything else—Google Ads, SEO, conversions—gets easier.
✅ What you’ll learn:
Why offer testing beats direct selling on Facebook
How smart contractors and local businesses use ads to shape messaging
What most people get wrong when running ad campaigns
A framework for using Facebook as a feedback loop, not a sales funnel
???? Link mentioned in the video (a must-read breakdown of a $41M ad account):
https://www.reddit.com/r/FacebookAds/comments/1lkyoo9/inside_a_41m_facebook_ad_account_heres_whats/?%24deep_link=true&correlation_id=9d7c2523-4772-4496-a04b-676333f2dfc7&post_fullname=t3_1lkyoo9&post_index=0&ref=email_digest&ref_campaign=email_digest&ref_source=email&utm_content=post_title
If you’re not testing offers, you’re just guessing—and wasting money.
???? Drop your current offer in the comments and I’ll tell you if it’s strong (or needs a rework).
???? Subscribe for tactical, no-BS marketing strategies that actually grow your business.
--
???? Want to grow your local business? We’ve got you covered.
At Brightbeam SEO: Local Search Experts, we specialize in helping local service businesses rank higher on Google Maps, get more reviews, build stronger brands, and lower their cost per lead over time. No bloated agencies. No fluff. Just real results.
???? Based in Boise, Idaho — Helping businesses across the U.S.
???? Learn more about how we help local businesses win:
???? https://brightbeamseo.com/
Or book a call with me here:
https://calendly.com/josh-brightbeamseo/30min
???? Services We Offer:
• Local SEO & Google Business Profile Optimization
• Review & Reputation Systems
• Website Content & Local Rankings
• High Quality Local Link Building & Outreach
• Lead Gen Strategy (Google Ads, LSA, Meta Ads)
• Reporting, Tracking, and Conversion Improvements
???? Follow Brightbeam SEO:
YouTube: https://www.youtube.com/@brightbeamseo
TikTok: https://www.tiktok.com/@brightbeamseo
Instagram: https://www.instagram.com/brightbeamseo/
X: https://x.com/brightbeamseo
LinkedIn: https://www.linkedin.com/in/joshualinked/
Facebook: https://www.facebook.com/brightbeamseo
Learn more about our services:
Local SEO: https://brightbeamseo.com/local-seo/
Google Business Profile Services: https://brightbeamseo.com/google-business-profile-experts/
???? Run by Josh Thompson, Local SEO expert and founder with a straightforward approach to getting your business leads.
???? Whether you're just starting out, scaling fast, or need a new game plan—let’s talk.
Book a call with me here:
https://calendly.com/josh-brightbeamseo/30min
Facebook ads suck at closing cold leads.
But they’re killer at something most businesses never use them for: testing offers.
In this video, I break down why you should stop trying to sell with Facebook ads—and start using them to uncover what your market actually wants. Because when you find an offer that hits, everything else—Google Ads, SEO, conversions—gets easier.
✅ What you’ll learn:
Why offer testing beats direct selling on Facebook
How smart contractors and local businesses use ads to shape messaging
What most people get wrong when running ad campaigns
A framework for using Facebook as a feedback loop, not a sales funnel
???? Link mentioned in the video (a must-read breakdown of a $41M ad account):
https://www.reddit.com/r/FacebookAds/comments/1lkyoo9/inside_a_41m_facebook_ad_account_heres_whats/?%24deep_link=true&correlation_id=9d7c2523-4772-4496-a04b-676333f2dfc7&post_fullname=t3_1lkyoo9&post_index=0&ref=email_digest&ref_campaign=email_digest&ref_source=email&utm_content=post_title
If you’re not testing offers, you’re just guessing—and wasting money.
???? Drop your current offer in the comments and I’ll tell you if it’s strong (or needs a rework).
???? Subscribe for tactical, no-BS marketing strategies that actually grow your business.
--
???? Want to grow your local business? We’ve got you covered.
At Brightbeam SEO: Local Search Experts, we specialize in helping local service businesses rank higher on Google Maps, get more reviews, build stronger brands, and lower their cost per lead over time. No bloated agencies. No fluff. Just real results.
???? Based in Boise, Idaho — Helping businesses across the U.S.
???? Learn more about how we help local businesses win:
???? https://brightbeamseo.com/
Or book a call with me here:
https://calendly.com/josh-brightbeamseo/30min
???? Services We Offer:
• Local SEO & Google Business Profile Optimization
• Review & Reputation Systems
• Website Content & Local Rankings
• High Quality Local Link Building & Outreach
• Lead Gen Strategy (Google Ads, LSA, Meta Ads)
• Reporting, Tracking, and Conversion Improvements
???? Follow Brightbeam SEO:
YouTube: https://www.youtube.com/@brightbeamseo
TikTok: https://www.tiktok.com/@brightbeamseo
Instagram: https://www.instagram.com/brightbeamseo/
X: https://x.com/brightbeamseo
LinkedIn: https://www.linkedin.com/in/joshualinked/
Facebook: https://www.facebook.com/brightbeamseo
Learn more about our services:
Local SEO: https://brightbeamseo.com/local-seo/
Google Business Profile Services: https://brightbeamseo.com/google-business-profile-experts/
???? Run by Josh Thompson, Local SEO expert and founder with a straightforward approach to getting your business leads.
???? Whether you're just starting out, scaling fast, or need a new game plan—let’s talk.
Book a call with me here:
https://calendly.com/josh-brightbeamseo/30min
- Catégories
- E commerce Divers
- Mots-clés
- facebook ads strategy, offer testing, contractor marketing
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