Facebook Ads ABO vs CBO - Which Should You Use in 2026?

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If you are new to this channel, there's a bit you should know about me...
2012 - Sold my first product online, a camping blanket.
2014 - Opened my first shopify store and launched my first facebook ad
2017 - Sold my shopify store
2018 - Recruited by VaynerMedia’s ecommerce team. Team Member #5. Ran ads for Liquid IV, Supergoop and Young Nails.
2019 - Joined BarkBox as Director of Emerging Channels
2020 - Ran ads
2021 - BarkBox grows from 150mil to 2.5B, goes public on NYSE.
2022 - Started The Moonlighters
2023 - Started exclusively hiring top 1% media buyers.
2024 - Fired sales team, my business partner speaks to every client before we work together. 2025 - 150+ clients served.

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Case Study: How We 10X'd a Brands' Sales In 40 Days While Increasing Their ROAS By 23%: https://themoonlighters.com/case-study/?utm_source=content&utm_medium=youtube&utm_campaign=case+study&utm_term=sam+piliero&utm_content=l127

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Are you confused about CBO vs ABO in Facebook Ads and which one to use in 2026? In this video, I break down the key differences between Campaign Budget Optimization (CBO) and Adset Budget Optimization (ABO) to help you decide what’s best for your ad strategy. Whether you're running ecommerce Facebook ads or focused on lead generation Facebook ads, understanding the strengths of each can boost your Facebook ads performance.

I’ll also cover how the Andromeda Algorithm affects your campaigns in 2026, the best Facebook ads structure for consistent results, and how to use Facebook ads testing to improve your results over time. This isn't just theory — I walk through real meta ads strategy examples that work right now.

Learn how to scale with confidence using a winning paid traffic strategy, maximize your Facebook ads scaling, and choose the right budget method for your business. Whether you're new or experienced, this video will level up your Facebook ads optimization and unlock smarter media buying with the latest meta ads tactics.

If you're looking for a complete Facebook ads tutorial or meta ads tutorial focused on a real paid social strategy, you're in the right place. Stop guessing and start running ads that convert in 2026 and beyond.