Facebook Ad Strategies For E-commerce Business Owners

In this video, I reveal my best Facebook advertising tips that you can use to make your Facebook ads perform better than ever in 2019.

These Facebook ad strategies have helped me grow my clients’ businesses as well as my own. This is your chance to learn from my mistakes and split testing, and save yourself a lot of time and money.

Here’s what you’ll learn in this action-packed video:

First, I'll show you how to set your budget at the campaign level instead of the ad set level in Facebook.

Then, I discuss how it's a good practice to start campaigns at a lower daily cost when you don't have a big budget. Your cost per conversion, cost per click, and cost per landing page will thank you.

In the third step, I talk about using the conversions objective when targeting large cold audiences with a smaller daily budget.

Next, I dive into split testing your Lookalike audiences.

Our fifth Facebook ad strategy for ecommerce business owners is retargeting ads.

Last up, I'll teach you how to target cold traffic using videos.

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