Facebook’s attribution model can be misleading ????

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Facebook’s attribution model can be misleading—it claims a purchase even if someone just views an ad without clicking. If they scroll past your ad, then later buy after seeing an email or a Google ad, Facebook still takes credit.

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Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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