Extreme Commerce: Enabling a billion-dollar opportunity

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Sunny Ali is the CEO of Extreme Commerce and the founder of a Facebook community with over 100,000 members. Their mission? To make Pakistan synonymous with service delivery on Amazon and other ecommerce platforms.

In a fast-moving industry where policy has not yet caught up with the pace of innovation, Extreme Commerce provides a unique business model for aspiring freelancers in Pakistan and abroad, training them to form partnerships and sell products and services on ecommerce giants such as Amazon and Ebay.

Here is our conversation with Sunny, covering his entry into the ecommerce arena, how the platform works, challenges in operating from Pakistan, and lessons for today’s young generation.
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E commerce Ebay

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