Episode 50 - E-commerce Coaching Call with New Amazon Seller, Kiefer Hogge

In episode 50 of Firing The Man Podcast, we have our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. We will talk about specific Jungle Scout criteria you should consider and why you should not do them first, the best practices to receive a Fulfillment by Amazon, and the importance of packaging and product listings.

Let’s jump into the episode and learn with Kiefer how to start your Amazon career!

[00:01 – 06:09] Opening Segment

Let’s get to know Kiefer Hogge
Affiliate marketing as a source of income
His path to Amazon selling
[06:10 – 16:11] 24-Month Timeline

We talk about the lessons from our failed ventures
Where is Kiefer now in his Amazon journey?
Amazon selling is a long game
Find out why Kiefer realized he “had room to mess up”
[16:12 – 27:19] 3,000 Sales in Top 10 Listings

Find out David’s Jungle Scout criteria
Don’t miss our tips to source products that will sell!
Start with your specialized knowledge
Evaluating manufacturers and trading companies
[27:20 – 34:08] 30-Second Reaction

We talk about the importance of Amazon packaging
Kiefer asks about the labeling process
Set up your listings
Go to Inventory - Manage Inventory
Check the box.
Look for a drop-down menu - Print Item Labels
Download labels as pdf
Send pdf to manufacturer
We discuss what is a minimum viable product
[34:09 – 39:00] Closing Segment

When should you sell?
Utilizing air and sea shipping
Final words
Tweetable Quotes:

“I think in the past, my biggest mistake was I was rushing to just get in and learn versus really starting outright.” – Kiefer Hogge

Resources Mentioned:

Alibaba
Jungle Scout
Fulfillment by Amazon
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Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more.

WATCH OUT for Part 2 on www.Firing The Man.com

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