Episode 22 - How Contractors Can Maximize ChatGPT's New E-commerce Feature

In Episode 21, Ryan Kovach and Perryn Olson dive into one of the biggest shifts underway: the rise of AI-powered e-commerce through tools like ChatGPT, and what it means for construction, trade contractors, and B2B companies.

They explore how AI-driven purchasing experiences differ from traditional Google searches by offering cleaner results, real-time comparisons, availability, reviews, and shortlists all in one place. While construction companies may not sell products online in the traditional sense, Ryan and Perryn explain why services, procurement, emergency work, and even commercial projects are already becoming e-commerce-like transactions.

The conversation expands into changes in buyer behavior, AI-to-AI interactions, voice assistants, and how future customers will shortlist vendors without ever making a phone call. They also discuss why using AI and optimizing for users now is like getting into SEO early, the importance of experimentation, and how companies that embrace innovation today will own visibility tomorrow.

Key Takeaways
- ChatGPT e-commerce changes how B2B & home services buyers compare, shortlist, and purchase.
- AI delivers more thorough decisions in a cleaner format than traditional search results.
- Construction and trades can sell services like e-commerce products.
- Procurement and emergency services are ideal use cases for AI-driven buying.
- AI search traffic is growing rapidly and is already at double-digit percentages.
- Buyers increasingly prefer frictionless, no phone call interactions.
- Businesses must feed AI engines just as they once fed search engines.
- Early adopters gain a long-term “king of the hill” advantage.
- Not all innovation has to work; experimentation is essential.
- AI will impact operations, marketing, sales, HR, and customer experience.

Connect with AltCMO and Learn More
Follow AltCMO on social media to stay updated on industry insights and news:
LinkedIn: https://www.linkedin.com/company/altcmo/
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Blog: https://altcmo.net/blog/

Get in touch or learn more about our team:
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/c-r-kovach/
Connect with Perryn on LinkedIn: https://www.linkedin.com/in/perryn/