Episode 1 – Start Here: Why Pinterest Still Matters in 2025 (More Than You Think)

???? Episode Title:


Start Here: Why Pinterest Still Matters in 2025 (More Than You Think)






???? Air Date:


Thursday, June 20, 2025






???? Episode Summary:
Welcome to the Pin & Plan Podcast — your go-to show for using Pinterest with purpose and building a business that lasts. I’m Lisa, your host, Pinterest Pioneer, and founder of The Simple Site Lab and Body. Mind. Mood.™


In this kickoff episode, I’m sharing exactly why Pinterest is still one of the most powerful and overlooked platforms in 2025. We’re diving into real stats, current trends, what's changed (and what hasn't), and how YOU can actually use Pinterest to grow your audience, traffic, and leads — without spinning your wheels.


Plus, I’m answering a real question from the Pinterest Business Community about high impressions but low clicks — and breaking down my favorite profile-bio Pinterest tip that’ll give your account a serious upgrade.


???? Have a question for the show?
Drop it in the PBC, DM me on IG @bodymindmood @thesimplesitelab, or email lisa@thesimplesitelab.com
Want to be featured on the show? Even better — pitch yourself!






???? What You’ll Learn in This Episode:

•

Why Pinterest’s 570M+ monthly users = HUGE opportunity

•

The 2025 Pinterest trends to actually pay attention to

•

Why Pinterest is not social media (and why that’s a GOOD thing)

•

How long-lasting pins can simplify your entire content strategy

•

A real question from the PBC: “Why aren’t my clicks going up?”

•

The one profile tweak that boosts your traffic fast






???? Pin & Plan Tip of the Week:
Master Your Pinterest Bio
Get seen and searched by the right audience with an SEO-powered, crystal-clear Pinterest bio. I’ll tell you exactly what to include check out your checklist below ????????


Your Pinterest bio is prime search real estate. It tells the algorithm (and your audience) who you help, what you do, and why they should click.


Here’s your Pinterest Bio Refresh Checklist:

•

Who you help – “For wellness coaches…”

•

What you offer – “…using holistic systems to book more clients.”

•

Add your lead magnet or freebie link

•

Use 2–3 keywords: “wellness coach,” “client systems,” “book more clients”

•

CTA: “DM me ‘Yes!’ for Pinterest tips every week”


Bonus Move:
Pin a short vertical Featured Pin to your profile board. Make it super clickable and keyword optimized—watch those numbers shift.






???? This Week’s Poll Question:
What’s your biggest Pinterest struggle?


???????? Vote on Spotify or DM me on Instagram @bodymindmoodfit @thesimplesitelab with your answer!






✨ Connect with Me:
Instagram: @thesimplesitelab (https://instagram.com/thesimplesitelab) @bodymindmoodfit (https://www.instagram.com/bodymindmoodfit/)


Pinterest: @thesimplesitelab @bodymindmood (https://pin.it/1vDDmeOpe)





(https://community.pinterest.biz/u/bodymindmood/summary)
Website:


www.thesimplesitelab.com (https://www.thesimplesitelab.com)


www.bodymindmood.com






????????


New episodes drop every Thursday — and you’re officially invited. ????????