Ep. 88 - The “Secret Sauce” of Online Stores with Ross Allchorn

Ross is the founder of ShopCreatify, a Shopify/Shopify Plus expert, and Ecommerce consultant. He spent 23 years experience in digital design, 20 years focused on web, 10 years in Ecommerce and 5yrs in Shopify exclusively.

In This Conversation We Discuss:

[00:00] Intro
[00:59] Ross’s journey in Ecommerce
[03:02] Serendipity is a part of success
[04:10] About their focus on Shopify
[06:25] Sponsor: Gorgias https://www.gorgias.com/?gspk=Q2hhc2VDbHltZXI=&gsxid=q1YkDdPFUetg
[07:15] Working as a remote agency
[09:04] COVID changed agency preferences
[09:42] The process of working remotely
[11:48] Handling projects for BFCM
[15:09] Sponsor: Postscript http://postscript.io/install
[15:39] Prepare early for BFCM
[17:14] Setting your clients’ expectations
[18:27] That importance of promptness in emails
[18:57] Removing features to go live
[21:17] Warning: Don’t rush features
[23:02] Considerations for BFCM redesign
[23:38] Optimization vs redesign
[26:14] Sponsor: Klaviyo https://www.klaviyo.com/
[26:44] Setting your priorities when migrating online
[28:22] The “vanilla instance” of Shopify
[29:16] When to reach out for help
[30:47] The life cycle of the Ecommerce business
[32:36] Finding your product-market fit
[33:35] Why Ross chose Ecommerce over email marketing
[35:41] Where to find Ross

Resources:
Ross’s website: http://www.allchorn.com/
Ross’ LinkedIn page: https://www.linkedin.com/in/webdesignconsultant/
ShopCreatify’s Twitter: https://twitter.com/shopcreatify
ShopCreatify’s LinkedIn: https://sg.linkedin.com/company/shopcreatify
ShopCreatify’s Facebook: http://facebook.com/ShopCreatify
ShopCreatify’s Instagram: https://www.instagram.com/shopcreatify/?hl=en
ShopCreatify’s website: https://shopcreatify.com/
Visit https://www.gorgias.com/?gspk=Q2hhc2VDbHltZXI=&gsxid=q1YkDdPFUetg to get your 2nd month with Gorgias free!
Visit https://www.klaviyo.com/ to schedule a demo!
Visit http://postscript.io/install for a free 30-day trial!
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