Ep 19: A Glance At Digital Marketing For E-Commerce Businesses

A Glance At Digital Marketing For E-Commerce Businesses

Welcome to episode 19 of The Local Business Show. In this episode Chris Richmond sits down with ZifanGao, of Startup Slang, and they discuss his approach to working with e-commerce businesses and some of what they should keep in mind when starting their marketing campaigns.



Zifan is a the Account Manager at Startup Slang. He is abilingual Digital Marketing Specialist with over three years of experience implementing and managing organic and paid media advertising campaigns for both service-based companies and E-commerce Businesses. He is a Social Media Marketing Strategist who is able to create strong brand identity, increase website conversion rate, and generate revenue by identifying consumer intent, analyzing targeted audiences and creating quality social media content with unique visual design and strong copywriting. He has developed various social media, SEM, SEO initiatives to increase website traffic, and wrote integrated social commerce and other online marketing strategies for business prospects as an independent contractor.



Here are some highlights from our episode with Zifan:

· The niche that Startup Sling works within, and how Zifan works with e-commerce clients who use Shopify.

· How Zifan educates his e-commerce clients about how to use metrics correctly in their business.

· Details about the important conversationwith clients about SEO and their content/product marketing options.

· The reality about being at the grip of Facebook and Google when doing e-commerce.





Links Mentioned:

Startupslang.com



Connect withZifan&Startup Slang:


LinkedIn: https://www.linkedin.com/in/zifangao/

Instagram: https://instagram.com/startupslang

Facebook: https://www.facebook.com/startupslang