Ep 09 | Live Shopping: The Game-Changer for E-commerce Businesses ft. Oscar Bjørn-Rosager

Ep 09 | Live Shopping: The Game-Changer for E-commerce Businesses ft. Oscar Bjørn-Rosager | The Markademics Podcast

Oscar Bjørn-Rosager is 26 years old and the CEO & Founder of CYKOM. The Forbes U30 honoree from 2021 founded the business when he was just 19 and has ever since been taking the cycling community by storm. The main idea of CYKOM is to buy and sell the official bikes of the Tour de France teams and sell them to their customers in more than 80 countries. CYKOM is the official supplier of Tour de France Merchandise and official team jerseys. Lastly, CYKOM is hosting the official webshops of several Tour de France and pro cycling teams. Today CYKOM has between 20 and 30 employees, depending on the season.

In this episode, Oscar and Viktor will discuss organizing live shopping events, logistics systems, adapting your business to change and much more.

The host of the Markademics podcast is Viktor Stoilov - an advertising strategist, Founder & CEO of Markademics, and co-founder of a 7-figure e-commerce store.

The Markademics podcast - where the world's leading e-commerce experts share some of their most valuable lessons with everyone.
The podcast’s goal is to give the spotlight to specialists in the marketing industry who make great things happen and provide a place for them to share their experience and knowledge. We explore many different topics such as general marketing, advertising, supply, and logistics.

Follow Oscar on Instagram: https://www.instagram.com/_oscarbjorn/?hl=en
LinkedIn:
https://www.linkedin.com/in/oscar-bjorn-rosager-proownedcycling/?originalSubdomain=dk


Follow Viktor on Instagram: https://www.instagram.com/viktor.stoilov.official/
Facebook: https://www.facebook.com/ViktorStoilovOfficial/
LinkedIn:https://www.linkedin.com/in/viktor-stoilov/

Follow Markademics on Instagram: https://www.instagram.com/markademics/

We’ve recorded episodes with Alex Fedotoff, Matt Patoli, Carl Weische, Jem Bourouh and Sebastian Szalinski. You can check them out in this playlist - https://youtube.com/playlist?list=PLmnrhAo_DTThJSzUIC4V9GFEzKLOdFQnj

Markademics - an E-commerce agency specializing in performance marketing for D2C brands.
✅ Over $3 million in invested Ad spend on Facebook alone
✅ Managed the ads or consulted 100+ brands in 15+ markets.
✅ We don't work with everyone but when we do - we deliver results. an e-commerce advertising agency. If you want to work with us, visit our website and book a call: https://markademics.com/

Thank you for listening to the podcast! More episodes to come!

Timestamps:
0:00 Introduction
4:38 Business Plan
7:40 CYKOM and isolés
8:25 Logistics System For Good Cashflow
10:52 VAT Issues
15:00 Live Shopping
19:01 Organizing Live-shopping
27:04 Live shopping In A Nutshell
28:58 How Often Should You Do Live Shopping?
29:46 Buying On Live-Shopping
33:44 Professional Video Agency For Live Shopping
38:05 Adapt Your Business To Stay Profitable
42:35 Future of CYKOM
44:28 Big Misconceptions About Business
49:10 Personal Questions