Enhancing e-commerce experiences with AWS | Amazon Web Services

Nykaa, India’s leading lifestyle e-commerce destination, relies on AWS to power the majority of its digital infrastructure—supporting 90% of its revenue through online channels. With Amazon Bedrock, Nykaa has automated product description generation, creating more compelling and consistent catalog content that helps customers make informed decisions. This innovation has significantly improved model accuracy, rising from 50% to the high 90s, and is now deployed in production to generate descriptions using product attributes from deep learning models. The result is a hyper-personalized discovery experience, making shopping easier and more intuitive for millions of customers. AWS provides Nykaa with the trust, scale, and machine learning tools needed to continue transforming the customer journey.

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