EGN Podcast #2: Claudia Frese from STRATO / IONOS on the current state of German e-commerce industry

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This is your digital piece of the e-commerce knowledge hub! Welcome to the E-commerce Germany News Podcast powered by the E-commerce Berlin Expo. Powerful conversations, leadership stories. Let's talk e-commerce!

In the newest podcast episode, Efe Acunaz meets with Claudia Frese who, as the CEO of STRATO and Board Member of IONOS, has a front-row seat to the e-commerce industry changes. Claudia walks us through the lessons she learned as an industry observer along the way. The conversation offers informed commentary on the issues affecting the e-commerce landscape.

Over the last two years, we have been into a phase of massive changes and businesses are experiencing disruptions. Claudia Frese explains how smaller businesses can gear themselves for the Perfect Storm and how to find growth opportunities in times of crisis.

Moreover, Claudia Frese speaks about key future trends in the e-commerce sector. Will they have a lasting impact on the industry scene? How can companies rethink their strategies and adapt to the newest changes? Listen to this episode of the EGN Podcast to find out that & more!

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The timetable:
00:00 - Intro
04:54 - The market is broad
07:07 - Crisis? Improvise. Adapt. Overcome!
15:24 - The power of small business
23:01 - The upcoming trends in the e-commerce sector
28:04 - Outro
Category
E commerce Divers

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