Ecommerce Branding Strategy: How To Increase Conversions With Effective Features & Benefits

Are you trying to increase your sales?

Maybe you're sending the traffic, but you want to improve your conversion rates?

An effective e-commerce and Amazon branding strategy requires a solid understanding of your product and your customers.

The first thing you need to do is figure out WHY someone would want to buy your product.

It's easy to get caught up in the special features, but understanding benefits lies at the heart of effective selling.

In this video we'll discuss:
- what is features and benefits selling?
- the difference between general and specific benefits in Amazon FBA product marketing
- steps you can take to find the benefits
- features vs benefits examples
- how to turbocharge your benefits to get more sales wit your ecommerce copywriting

Wondering if your Amazon listing or product page has what it takes to dominate your competition? Get your FREE product page and Amazon listing analysis: https://marketingbyemma.com/pages/freeanalysis

Prefer to let the pros handle it? Our team at Marketing by Emma would be delighted to take your e-commerce copywriting and Amazon listing optimization needs off your plate!

Website: https://marketingbyemma.com/

Additional reading:
How to write infographic text with features and benefits copywriting pricinciples: https://marketingbyemma.com/blogs/blog/boost-ecommerce-sales-with-photo-text

The complete guide to Amazon listing optimization: https://marketingbyemma.com/blogs/blog/anatomy-of-an-amazon-product-listing

Mastering Amazon traffic and conversions for stronger online sales:
https://marketingbyemma.com/blogs/blog/traffic-conversions-amazon-sales