EBE24 - D2C E-Commerce von Personen Marken

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Check out this recording from the E-commerce Berlin Expo 2024 conference for valuable insights and discussions.

Speaker: Ralf Kotthoff, Operations Officer E-Commerce / D2C, Universal Music

Full title: D2C E-Commerce von Personen Marken

Presentation description: Was bedeutet es für Dein D2C E-Commerce Business, wenn Deine Marke ein Weltstar ist? Ralf Kotthoff hat die Shops mitverantwortet von Taylor Swift, Metallica, Helene Fischer, Julien Bam und über 500 weiteren Künstler\*innen, Influencer\*innen und anderen Stars der Entertainment-Branche. Ein Rundum-Überblick, was dieses E-Commerce-Geschäft besonders macht: Die Strategien und End-to-End Praxis, die nötig sind, um 300 Shops gleichzeitig zu betreiben.

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