EBE22 - Ted Baker Marks a New Era of Customer-First Digital Innovation with BigCommerce

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Brent Bellm, CEO & Chairman at BigCommerce

Brent is the CEO & Chairman of BigCommerce. A retail and ecommerce veteran of over 20 years, Brent has served in a variety of executive leadership positions, successfully growing industry-leading companies including HomeAway, PayPal and eBay.

Ted Baker Marks a New Era of Customer-First Digital Innovation with BigCommerce

Ted Baker has always been an ambitious brand thriving for innovation. But when they decided to focus on their ecommerce strategy with no less than 12 regional storefronts, they realised such ambition will require the support of a strong solution and team. In this session, Brent will talk about how headless commerce, and more specifically BigCommerce's newly officially launched multi-storefront solution, the company has revolutionised its digital game to deliver a modern customer experience, impacting the entire company strategy.
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E commerce Ebay

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